SEO Lessons From My Time at the Theater

Posted by on Jul 5, 2016 in blog

My First Lesson In SEO The year was 1977. It was my first job working at a movie theater named “Astor Cinema”. My boss, Mr. Hernandez, had just secured the rights to Saturday Night Fever. It was like winning the Lotto! The theater, located in a Hispanic neighborhood in Miami, sold-out for over 6 months. With the profits, Mr. Hernandez opened a new theater and named it “Ambassador 4”.  Little did I know it then, but I was about to receive my first lesson on...

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Four Things Everyone Should Know Before Paying for PPC

Posted by on Jun 21, 2016 in blog

Almost eighty percent of millennials are searching online before making a buy decision. As this trend continues, more businesses are buying online ads to increase site views. Last year, Google generated over $67B in ad revenues. While PPC is good for some, and certainly good for Google, is it the best choice for your business? If you are engaged in (or are thinking of starting) a PPC ad campaign, CONGRATULATIONS! You understand the value of appearing on page one. But, you...

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