There Are “No Shortcuts To The Top” – In Mountaineering Or In SEO

Ed Viestur, author of “No Shortcuts To The Top”, has the distinction of being the FIRST and ONLY American to scale all 14 of the world’s tallest peaks … without using supplemental oxygen. In his book, he notes that to do this amazing feat takes strategic planning and purposeful action. YOU CANNOT CHEAT. The same is true about winning online in search and SEO.

read more

To Ensure Success Online, You Just Need to Know This ONE ODD FACT – Your Website Is Like a Mullet Haircut

Do you recall the mullet haircut that was popular in the 80’s? It was memorable for its two sides – short in the front, and long in the back. It’s place in pop culture history was cemented by the phrase “business in the front, party in the back.”

Similarly, your website has two sides. One side is seen and read by your customers, and the other side is “seen” and “read” by the search engines. And BOTH sides of your website must be AWESOME to maximize cash flow into your business.

read more

How To Get More Customers and Have YOUR COMPETITORS Pay For It

You can leverage your competitors’ ads to drive more customers to your business! By using a recent experience with our puppy – Coco as an example, this post illustrates that by investing in Organic SEO, you guarantee visibility to your active market. That way, when your customers are ready to buy and searching online, they find you. This includes that part of the market that was educated and activated by ads – even those paid for by your competition.

read more

How To Monopolize Your Market With This SEO & PPC Strategy

Raise your hand if you’ve ever felt confused about how to spend your marketing dollars online? You know that today it is more important than ever to be found online. And most people searching never get past page one. But, when faced with the task of driving more traffic to your website, all of the options can seem confusing. When you finally decide, you’re left with this nagging question, “Am I paying too much?”

Well there’s good news …

read more


Something significant happened on April 2016. According to Pew Research, “Millennials surpassed Baby Boomers as the nation’s largest living generation”. There are now over 75 million people in the US, between the ages of 19 and 35. Explosive technology and social media are some of the factors that shaped millennials’ world-view. Understanding how these trends influence the modern buying decision is key to tapping into this market, and accelerating your business.

read more

SEO Lessons From My Time at the Theater

The year was 1977. It was my first job working at a movie theater named “Astor Cinema”. My boss, Mr. Hernandez, had just secured the rights to Saturday Night Fever. It was like winning the Lotto! The theater, located in a Hispanic neighborhood in Miami, sold-out for over 6 months. With the profits, Mr. Hernandez opened a new theater and named it “Ambassador 4”. Little did I know it then, but I was about to receive my first lesson on search engine optimization (SEO).

read more

Four Things Everyone Should Know Before Paying for PPC

Before engaging in a costly Pay Per Click (PPC) ad campaign, business owners should know these four things. Most page one traffic skips the ads and goes straight to the organic results. Once the ad’s daily budget expires, it no longer appears with the search results. Google ads do not cover the entire market and organic visitors view more and bounce less. With proper optimization, organic traffic drives more relevant visitors to your site at a fraction of what PPC costs.

read more