To Ensure Success Online, You Just Need to Know This ONE ODD FACT – Your Website Is Like a Mullet Haircut

Posted by on Sep 21, 2016 in blog

Do you recall the mullet haircut that was popular in the 80’s? Perhaps you actually sported this hairstyle? It was memorable for its two sides – short in the front, and long in the back. Because of the style, the mullet’s place in pop culture history was cemented by the phrase “business in the front, party in the back.” Similarly, your website has two sides. One side is seen and read by your customers, and the other side is “seen” and “read” by the search engines....

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How To Get More Customers and Have YOUR COMPETITORS Pay For It

Posted by on Sep 9, 2016 in blog

The alternate title for this post is … How our puppy Coco, taught me the value of Organic SEO.  How many of you received a direct mailer in your mailbox this week? Better yet, because of the number of mailers you receive, how many of you sort your mail over the recycle bin? Of course, one person’s “recyclables” is another person’s “treasure”. Last year, businesses spent $46.8 billion in direct mail advertising. Another $126.5 billion was spent on traditional media...

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How To Monopolize Your Market With This SEO & PPC Strategy

Posted by on Aug 10, 2016 in blog

Raise your hand if you’ve ever felt confused about how to spend your marketing dollars online? You know that today it is more important than ever to be found online. And most people searching never get past page one. But, when faced with the task of driving more traffic to your website, all of the options can seem confusing. When you finally decide, you’re left with this nagging question, “Am I paying too much?” Well there’s good news: winning online does not need to be...

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Posted by on Jul 14, 2016 in blog

Something significant happened on April 2016. According to Pew Research, “Millennials surpassed Baby Boomers as the nation’s largest living generation”.  There are now over 75 million people in the US, between the ages of 19 and 35. Explosive technology and social media are some of the factors that shaped millennials’ world-view. Understanding how these trends influence the modern buying decision is key to tapping into this market, and accelerating your business. Trend 1:...

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SEO Lessons From My Time at the Theater

Posted by on Jul 5, 2016 in blog

My First Lesson In SEO The year was 1977. It was my first job working at a movie theater named “Astor Cinema”. My boss, Mr. Hernandez, had just secured the rights to Saturday Night Fever. It was like winning the Lotto! The theater, located in a Hispanic neighborhood in Miami, sold-out for over 6 months. With the profits, Mr. Hernandez opened a new theater and named it “Ambassador 4”.  Little did I know it then, but I was about to receive my first lesson on...

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